The Philadelphia 76ers, Caesars become first NBA-casino operator branding partnership. After Tuesday’s deal, Caesars Entertainment and NBA team Philadelphia 76ers announced a first-of-its-kind branding partnership, in a notable affiliation between an NBA team and a casino operator. This puts Caesars as the first casino operator to secure partnerships in both the NBA and NHL.
Information regarding the NBA side is limited, but a press release indicated that a casino company will place ads at the Wells Fargo Center in Philadelphia, where the NBA team hosts its home games. In addition, fans now get a chance to win a vacation trip to the LINQ in Las Vegas or to Caesars Atlantic City thanks to this partnership.
In hindsight, this deal is not only beneficial to the fiat-betting industry. The fact is, this is good news for all land-based and web-based sports betting brands. The deal opens up opportunities and hope for the top Bitcoin sportsbooks to tap into a bigger market and further increase exposure for crypto-powered betting.
In September, the NFL’s Dallas Cowboys also made its mark in the gaming industry by becoming the first pro football team to partner with a casino when the team announced WinStar World Casino Resort would be the franchises official casino sponsor.
The partnerships involving major sports teams and brands that promote and provide sports betting services remains uncharted territory. There are still a few complications that happened, including a deal that went sour, which involves Pennsylvania-based SugarHouse dropping out of an agreement with the Golden Nugget, with whom the former had partnered in order to offer mobile sports betting in New Jersey.
Nevertheless, the NBA sports betting industry and the Bitcoin sports betting in general can capitalize on opportunities like this. Now that these deals draw attention from more major sports teams, chances are the Bitcoin trend will follow. The only question is, when will it happen?