The Dallas Cowboys just closed a sponsorship deal with Winstar World Casino, the league’s first official casino partnership to utilize the league’s recently-revamped stand on gaming.
Cowboys owner Jerry Jones announced on Thursday that the casino, located in Thackerville, Oklahoma was now the official casino partner of the NFL team. The Winstar family of casinos is overlooked by the Chickasaw Nation, whose governor Bill Anoatubby stood by Jones at the podium.
In a press conference held on Thursday, Jones said his team took “great pride in aligning themselves with one of the best brands in the world.” He also added that “it was a privilege to stand shoulder to shoulder as partners” with the Winstar venue.
Jones also holds a minority stake in Draftkings, as well as New England Patriots owner Bob Kraft. Although, Jones refuses to cease, despite the company having tapped into real-money single-game sports betting. Meanwhile, the Chickasaw tribe recently branched out, launching online casino gambling thanks to an alliance with online tech provider GAN.
The Cowboys will reportedly host several team functions at the casino, although Jones offered no details on the said events.
The partnership is a first in the NFL since the league eased its prohibition on teams having any marketing relationships with land-based casinos. However, the league remains vigilant on any teams having any affiliation to online sportsbooks.
In addition, the Cowboys have been among the most active teams in the NFL attempting to go over the established gaming boundaries of the league.
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